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Enter Africa
We strive to make our clients continental leaders in Africa.
2 in 5
Babies born on earth will be born in Africa according to Unicef projections.
$3 -10tr
African gdp projected to exceed $10 trillion, from $3 trillion today.
620 m
New working age adults added in Africa between now and 2050.
70%
Of African adults will live in cities (1.4 billion people).
By 2050:
Expand your startup across a continent with 2x global average gdp growth and 800m people under 35.
Why Africa?
We see Africa as the greatest untapped opportunity for rapid startup expansion on earth.
The context
While global growth is forecast to average 2–3% annually, many African economies are set to expand at 4–7% per year. Some estimates show GDP reaching <$15 trillion by 2060 (AfDB).
The VC disparity
Yet, in 2024, the entirety of Africa attracted less than $3 billion in venture capital.
For comparison, the UK alone saw $17.4 billion in VC investment during the same period.
The opportunity
With far greater access to risk capital, UK companies are uniquely positioned to bring innovative solutions and capture significant value in these regions.
The problems
Expanding into African markets often involves significant logistical and geopolitical complexity compared to other regions.
It can't be done effectively remotely from London as it requires expert local operators.
The solution
Camley & Co provides a licencing structure that enables startups — even from the seed stage — to enter and operate in complex markets with on the ground teams at zero cost/dilution and with minimal risk.
How do our units operate?
1
TERMS AGREED
First we work with the UK startup to agree an upfront fee and revenue share structure that works for them.
2
CREATE LOCAL ENTITY
We create a brand new entity in the given African jurisdiction separate from the UK startup.
3
RAISE
We source investors and run a funding round to finance the new entity (your UK cap table stays clean).
4
LICENCE
With the money raised the new entity buys an exclusive licencing agreement to become sole distributor of the software for the given African region.
5
SELL
The new entity begins selling and delivers a cut of profits back to the UK startup.
What does Camlyco pay for?
Expansion in Africa isn't easy. You can't do it from London. We provide expert on the ground support.
Dedicated local sales team
Get a full time local sales team to tirelessly sell your platform
24/7 on the ground
support team
Local customer support for sales and maintenence in local dialect
Local legal work
We provide any local legal work required to facilitate operations.
Local advertising campaigns
We finance local advertising campaigns for your product.
Our value
Zero expansion costs
Earn licensing fees in frontier locations without needing to invest in market entry, local infrastructure, or on-the-ground operations.
Clean UK cap table
Raise money abroad to support the growth of your startup in new markets with no impact on your UK cap table. This means zero impact on future funding rounds.
Upfront fees
Get upfront licencing fees from day one from the local franchisee.
We invest in expert local sales
Get the benefit of expert on the ground sales teams that can work with local customs, dialects and legal regulations
Connected local investors
When seeking investors for the new regional African company, we begin by concentrating on businesses and business owners. Specifically, we target individuals who wield considerable influence within industries that are buyers of the technology.
Zero liability
If there are any financial issues in the licencor company, this does not affect the UK company in any way as it is totally seperate.
Our areas of focus
Minerals and natural resources
We focus on technology that can support the minerals and oil/gas trade.
Medical technology
Startups that can help support the medical industry in Africa
Infrastructure and Logistics
We utilize advanced technology to support growth of industry and trade.
Outcomes
Revenue with no expansion costs
Clean UK cap table
Incredible reach through local investors
Naviagte local complexities